This article is a complete guide to the state of social media buyers, including salary guidelines and how you can hire your own media buying weapon or get hired by your dream company as a buyer. Media buyers Media Buyer job have to collaborate closely with clients to understand their advertising goals and target audiences, as well as with media sales representatives to negotiate rates and secure the best placements. They must also be skilled at using data and analytics tools to track and analyze campaign performance, adjusting strategies as needed to ensure maximum ROI. As social media platforms evolve, so do the most effective media buying strategies.
Where can I get a higher Media Buyers salary in the United States?
The average media buyer salary has risen by $12,585 over the last ten years. In 2014, the average media buyer earned $61,805 annually, but today, they earn $74,390 a year. Purchasing ad space on Pinterest is very similar to other digital media platforms. However, the media strategy and advertising creative must be native to the platform. Unlink the broad marketing channels; Pinterest ads work very well for specific industries, such as Home, Gardening, Crafts, and other highly visual products that may have a DIY culture around them. A media buyer and a social media manager are both roles related to advertising and marketing, but they have different areas of focus and responsibilities.
Where to Find Media Buyer Jobs
You can start running them from the TikTok ads Manager, where you can deploy branded ads or “Spark Ads, ” allowing you to run your ad placement on an organic creator account.
What is the average Media Buyer salary in United States?
- However, the media strategy and advertising creative must be native to the platform.
- Professionals looking to stay competitive should also keep an eye on emerging skills like Voice Search Marketing, AI in Advertising.
- As media buyers acquire knowledge, they may transition into roles that require more expertise, such as programmatic media buying or social media buying.
- If you are wondering how to run Snapchat ads for your brand, they have a programmatic platform similar to Facebook and TikTok.
- Their role involves strategizing, identifying target audiences, setting up campaigns, tracking and optimizing results, and creative testing and iteration.
- The average media buyer salary has risen by $12,585 over the last ten years.
- If you decide to become a Google Media Buyer, you will spend a lot of time keyword planning and versioning your creative to work across the various display network sizes.
Successful media buyers at corporations like Coca-Cola, Nestle, and PepsiCo possess these abilities and use them on a regular basis to make business-growth-promoting choices. Software engineering Similar positions to Media Buyer include Digital Media Buyer, Programmatic Buyer, Traditional Media Buyer, Advertising Specialist. These roles share many of the same responsibilities and required skills, though their focus areas may vary slightly by organization. Remote work opportunities are increasing, with high availability across various job platforms. Key industries include EdTech, Artificial Intelligence, Cybersecurity, Telecommunications, Cloud Computing.
- Senior media buyers make the highest salaries, but salaries can vary from $40,000 to $91,000 annually.
- One of the hottest new ad platforms for 2023 is TikTok; with a large amount of ad inventory, many brands have been shifting some of their advertising budgets to TikTok.
- You will analyze audience data to identify the best advertising channels and negotiate rates with media vendors to maximize ROI.
- For those who appreciate a dynamic and fast-paced work environment, media buying can be an exciting and rewarding job, despite the occasional long hours.
